Toronto’s Queen St. W. just became home to a fashion and lifestyle outfitter whose main clients were prospectors during the Klondike gold rush. How did the Filson brand manage to stay relevant for over a century? To find out, Core spoke to the company’s marketing director.
Drake and his posse roll up in a Cadillac-type vehicle, roam the halls clad in October’s Very Own (OVO) gear – like he and 20 of his best friends went for a stroll after dinner decked out in bling and sweatshirts with the owl OVO logo. Of course the mall is closed. The video, released on social media hit a million views like a Formula 1 vehicle – ‘zero to a hundred’ – in about 24 hours on Instagram.
Jump on this exclusive ride and tour the mall with Drake in a video from October’s Very Own.