Tag Archives: global fusion

‘World music’: a defunct label in a globalized world of sounds

The global music business is experiencing demonstrable growth for the first time since the 1990s, and according to the International Federation of the Phonographic Industry (IFPI) sales of music reached US$17.3 billion in 2017 an increase of 8.1% on 2016. But this increase in the global marketplace is not representative of certain areas of the world. In particular, popular music in Africa has benefited from shrewd independent artists and self-promotion, largely through global social media channels such as Mdundo, which covers East Africa and allows artists to upload their music themselves.

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