Videos

Secrets of keeping a brand alive for over a hundred years

Toronto’s Queen St. W. just became home to a fashion and lifestyle outfitter whose main clients were prospectors during the Klondike gold rush. How did the Filson brand manage to stay relevant for over a century? To find out, Core spoke to the company’s marketing director.

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Get in the mood for house and techno on the Island with these photos

To get you in the mood for the Electric Island season finale on Labour Day weekend, we’ve put together some photos of Electric Island Civic Day, the most recent iteration of the music festival. Take a look behind-the-scenes. You may see a bassist and a lead singer from a punk band, an actress from a pop culture TV drama, your favourite DJ from the club, your broker, your social worker, or – is that you? – immersed in the crowd.

Photos by @[909535139129012:o] of DED AGENCY
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Drake opens flagship store in Toronto to coincide with OVOfest

Drake and his posse roll up in a Cadillac-type vehicle, roam the halls clad in October’s Very Own (OVO) gear – like he and 20 of his best friends went for a stroll after dinner decked out in bling and sweatshirts with the owl OVO logo. Of course the mall is closed. The video, released on social media hit a million views like a Formula 1 vehicle – ‘zero to a hundred’ – in about 24 hours on Instagram.

Jump on this exclusive ride and tour the mall with Drake in a video from October’s Very Own.

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Explore the Roots of Bestival from Sunday Best to Common People

According to the music festival’s director and partner Ben Turner, Bestival got its start as a series of parties created by BBC Radio DJ Rob Da Bank called Sunday Best, which took place at a tea shop in London, UK. Da Bank would invite “legends of our nightlife world and DJs to play for nothing” and the audience would pay a mere 99p (.99 cents) per person to get in, says Turner.

Bestival in Woodbine Park, Toronto. Photo: Cherryl Bird
Bestival in Woodbine Park, Toronto. Photo: Cherryl Bird

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