‘Back to Our Roots Beach Clean-up and Concert’ in Jamaica

The Bob and Rita Marley foundations organized the Back to Our Roots Beach Clean-up & Concert to spotlight environmental consciousness as one facet of the late reggae icon Bob Marley’s holistic approach to wellness. The beach clean-up and concert took place in Jamaica on January 22 under the Roots 77 banner of events.

The event mobilized members of the local community in Bull Bay, St. Thomas to clean up the beach from 7 Miles to 8 Miles starting in the morning and ending the day with the Back to Our Roots concert at Jamnesia featuring performances by Billy Mystic, Micah Shemiah, Earth & the Fullness, From the Deep, Frogg Boss, and Blacka Lion

Julia Vaz, the marketing director of the Bob Marley Group of Companies, said that the goal of the programming was to provide something for everyone by emphasizing different aspects of Marley’s guiding beliefs and way of life and for people to “have a feel of who he was beyond his status as a reggae superstar.”

Another project that was meant to showcase other aspects of the late singer’s life was The 7 Roots of Marley, a series of video meditations that explore Marley’s ideals. The video series gives insight into the lasting global impact of his spiritual, social, and cultural philosophies. The short daily meditations aired each day leading up to Marley’s birthday on February 6.

From January 30 to February 5 the videos looked at: identity, food, creativity, fitness, Rastafari, human rights, and music.

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by Cherryl Bird – Toronto, Ontario, Canada
Twitter @ladycbird | Instagram @cherrylbird

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