One of the most popular sports teams in the world has united with another well-known global brand to dress footballers far and wide in the Manchester crest, as the official denim partner of the football club. And their merchandise is available starting Friday.
A first for the UK football, aka soccer club, Manchester United has given license to American lifestyle denim brand True Religion to launch a range of premium branded denim wear. The exclusive collection features jeans, shirts and jackets, including a highly desirable limited edition denim jacket embroidered with the club’s crest.
The new global partnership will see a range of men’s and women’s co-branded styles go on sale beginning Oct. 26 in the club’s Megastore as well as online via United Direct, truereligion.com and eu.truereligion.com. Those are the only places where the True Religion authentic co-branded Manchester United merchandise will be available for the time being.
All 659 million fans who follow Manchester United have the opportunity to win a selection of clothing from the new range by visiting www.manutd.com/truereligion.
The group managing director for Manchester United, Richard Arnold, says, the select pieces of clothing from the fashion line has the same quality, attention to detail and craftsmanship that has made True Religion a global brand, and that they wanted to create “a new way for our fans to express their support for their club” through every day, easy-to-wear apparel.