Category Archives: Sports

Is immersive experience the same as virtual reality?

Eric Brouillet has been creating immersive experiences for high profile brands across North America for decades. He is the founder and president of Vibrant. He explains the difference between the concept of immersive experience and virtual reality for us below.

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Ohio Players and Bootsy Collins performing at Cincinnati-Baltimore playoff game halftime show

Bootsy Collins performing in an orange, black and white top hat football jersey, and jacket

Ohio Players and Parliament-Funkadelic star, and Cincinnati native, the legendary Bootsy Collins will be performing a four-minute set at Halftime at the Cincinnati and Baltimore playoff game on Sunday January 15 at Paycor Stadium in Ohio. 

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John Boyega reps Frito-Lay FIFA World Cup commercial shot in Toronto

British actor John Boyega gives us “a taste of the beautiful game” in a commercial set in a local corner shop in Toronto. In an energetic history lesson on the world’s most popular sport, the actor roots for Canada in the FIFA World Cup championships with a big bag of Frito-Lay potato chips in his hands. 

John Boyega holding a bag of chips in his right hand and a soccer ball in his left arm.
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LeBron James and Andrew Wiggins host all-star events to kick-off Toronto Caribbean Carnival weekend

The presence of two superstar athletes in Toronto for two highly-anticipated events tied to the Toronto Caribbean Carnival culture festival is creating an exciting buzz throughout the city. 

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Musician Kodak Black among the injured at Justin Bieber concert after-party in West Hollywood

Multiple reports say that rapper Kodak Black was among the four people injured outside a restaurant when shots were fired following a Justin Bieber concert at an Italian restaurant in West Hollywood, Los Angeles early Saturday morning.

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Singer Estelle joins Wes Iwundu and Eric Archibald for Diplomacy’s Free The Future pop-up store opening in LA

Premium streetwear brand Diplomacy struck up a partnership with NBA player Wes Iwundu and enlisted the timeless, genre-defying, GRAMMY-winning, singer-songwriter Estelle from West London for the opening of the brand’s first ever Free The Future pop-up store in Los Angeles on Friday. | Video | Photos |

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Filmmaker Ken Burns looks at the life of Muhammad Ali five years later

The day Muhammad Ali died in the summer of 2016 was a beautiful and sunny day much like the personality that shone from the man himself. After hearing the news I continued on with my day in a haze of disbelief thinking that it wasn’t true even though his departure was not so unexpected.

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Toronto Caribbean Carnival cancels festival to minimize impact of the global health crisis

The annual festival that attracts millions of people to frolic in the streets of Toronto in celebration of Caribbean arts and culture and a highlight of the summer; featuring elaborate costumes, Caribbean music, and food in the Grand Parade by the shores of Lake Ontario, has been thwarted by the coronavirus pandemic. 

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Playing the Super Bowl to fight for social justice

The controversy about who would perform and what they would do during Super Bowl ended on Sunday night. To show support for the movement started by NFL quarterback Colin Kaepernick many artists bowed out. Some who agreed to play felt justified in doing so.

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