An entertainment and gaming brand launched a campaign with a hot new Canadian design label to create a clothing collection that customers use to redeem their lottery tickets locally. So essentially, the shirt on your back can double as a lottery ticket that could win its owner a cool $70 million.
The Toronto Region Board of Trade (TRBOT) awarded a $100K Lenovo Digital Transformation Grant to businesses that showed their plan for success incorporated measures to address equity, diversity and inclusion.
The Big Dream art project is the ultimate example of dreaming big. The project will consist of crowdsourced dreams encapsulated into one giant work of art to be projected at landmarks around the globe on a symbolic day of peace and sent into outer space with an astronaut. This has to be the largest group show in history and will likely be the largest number of people collaborating on a work of art.
Are you a young creative who would like your design to appear on the cover of the Cannes Lions issue of Ad Age? The chaos of the pandemic has already been played out as the topic of last year’s contest.
It turns out that happiness and well-being are linked to sustainability goals and Finland, being the happiest country in the world, wants to share their secrets. They are taking part in a global exposition in Dubai this year. Through the Finnish Pavilion the Finns are inviting people from around the world to participate in a competition to shape the world for future generations while giving them a chance to win a video chat with Santa Claus at the same time.
Salons and spas need to know what to do to prepare to open their doors after lockdown. An industry expert is suggesting significant changes in the workplace and a “new normal” for the beauty industry, as a direct result of the coronavirus pandemic. | article | video
Humans have demonstrated, over and over again, a remarkable ability to cooperate in a crisis. The tragic fire at the beloved Notre Dame Cathedral was a case in point. Firemen and even members of the public rushed into the inferno, while millions of people around the world paced in front of their TV sets, wanting to jump in and help, anxiously waiting for the fire to be put out, and breathed a collective sigh of relief that there was hope for its survival. Donors rushed in behind first responders, generating a billion euros in financial support to rebuild within 24 hours.