Canada-based marketing company VIBRANT intensifies its focus on creating sensory rich environments for their audiences after investing close to $17 million in the launch of its immersive experience division, VIBRANT Studios. The brand-new spin-off is already gearing up to present a series of large-scale productions in cultural hotspots in the fall, along with industrious plans to further their expansion over the next five years.
Continue reading Marketing company VIBRANT boldly launches new immersive experience Studios divisionCategory Archives: innovation
Is immersive experience the same as virtual reality?
Eric Brouillet has been creating immersive experiences for high profile brands across North America for decades. He is the founder and president of Vibrant. He explains the difference between the concept of immersive experience and virtual reality for us below.
Continue reading Is immersive experience the same as virtual reality?Calder sculptures play theremin in MoMA commissioned sound score by Chrysler
The Museum of Modern Art (MoMA), New York, asked Berlin-based composer and sound artist Dorit Chrysler to create a piece of music using her preferred instrument, the theremin. Chrysler’s concept didn’t just involve writing a piece of music and then playing it on the instrument.
Continue reading Calder sculptures play theremin in MoMA commissioned sound score by ChryslerBTS Busan concert recreated in live technology-driven cinematic experience
Even though the concert has already happened the ARMY awaits an immersive audiovisual recreation of the epic sold-out show with their favourite band called BTS: Yet To Come in Cinemas.
Continue reading BTS Busan concert recreated in live technology-driven cinematic experienceAction plan to increase representation of Black professionals in tech | article | video
BPTN announces paid training and guaranteed jobs for 2,000 Black professionals in the technology sector
Members of the Black Professionals in Tech Network (BPTN) gathered in June to hear the news about a program that increases skills for Black professionals in the tech sector.
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Canada’s biggest lottery drops scannable fashion collection
An entertainment and gaming brand launched a campaign with a hot new Canadian design label to create a clothing collection that customers use to redeem their lottery tickets locally. So essentially, the shirt on your back can double as a lottery ticket that could win its owner a cool $70 million.
Continue reading Canada’s biggest lottery drops scannable fashion collectionLenovo $100K digital grant awards diversity in company culture
The Toronto Region Board of Trade (TRBOT) awarded a $100K Lenovo Digital Transformation Grant to businesses that showed their plan for success incorporated measures to address equity, diversity and inclusion.
Continue reading Lenovo $100K digital grant awards diversity in company cultureRichard Branson launches into space onboard history-making Virgin Galactic Flight
Richard Branson is still expected to go to space on Virgin Galactic’s first fully crewed space flight today, although the launch has been delayed by 90 minutes due to overnight weather.
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Big Dream art project to send 100,000 dreams around the world and into space
The Big Dream art project is the ultimate example of dreaming big. The project will consist of crowdsourced dreams encapsulated into one giant work of art to be projected at landmarks around the globe on a symbolic day of peace and sent into outer space with an astronaut. This has to be the largest group show in history and will likely be the largest number of people collaborating on a work of art.
Continue reading Big Dream art project to send 100,000 dreams around the world and into spaceAd Age Young Creatives Cover Contest
Are you a young creative who would like your design to appear on the cover of the Cannes Lions issue of Ad Age? The chaos of the pandemic has already been played out as the topic of last year’s contest.
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