All posts by Cherryl Bird

Cherryl Bird is the founder and editor of Core Magazines, and was an original founder and marketing director of Voice of Montreal (Voice Magazine), now called Vice Magazine. She is the former English editor and advertising executive for Images Interculturelles magazine, an award-winning bilingual (French-English) ethnocultural publication. She has an English/Sociology degree from the University of Toronto and studied Journalism at Humber College. When she's not writing or editing articles for CoreMagazines.com, she creates and executes communications plans and public affairs strategies for the health care and education sectors. Cherryl loves music, travel and all things cultural.

The making of the Foo Fighters album ‘Concrete and Gold’ | video | article |

Dave Grohl tells the story of how the Foo Fighters’ latest album came to be, in an animated short film. Cartoon Justin Timberlake, Paul McCartney, Shawn Stockman (Boyz II Men), and Alison Mosshart (The Kills) appear in ‘The Making of Concrete and Gold’, alongside Grohl and the real version of them appear on the record. Even more interesting is the story of how Greg Kurstin (Sia, Adele, Pink) inspired him to record the album.

Continue reading The making of the Foo Fighters album ‘Concrete and Gold’ | video | article |

Secrets of keeping a brand alive for over a hundred years

Toronto’s Queen St. W. just became home to a fashion and lifestyle outfitter whose main clients were prospectors during the Klondike gold rush. How did the Filson brand manage to stay relevant for over a century? To find out, Core spoke to the company’s marketing director.

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Get in the mood for house and techno on the Island with these photos

To get you in the mood for the Electric Island season finale on Labour Day weekend, we’ve put together some photos of Electric Island Civic Day, the most recent iteration of the music festival. Take a look behind-the-scenes. You may see a bassist and a lead singer from a punk band, an actress from a pop culture TV drama, your favourite DJ from the club, your broker, your social worker, or – is that you? – immersed in the crowd.

Photos by @[909535139129012:o] of DED AGENCY
Continue reading Get in the mood for house and techno on the Island with these photos

Drake opens flagship store in Toronto to coincide with OVOfest

Drake and his posse roll up in a Cadillac-type vehicle, roam the halls clad in October’s Very Own (OVO) gear – like he and 20 of his best friends went for a stroll after dinner decked out in bling and sweatshirts with the owl OVO logo. Of course the mall is closed. The video, released on social media hit a million views like a Formula 1 vehicle – ‘zero to a hundred’ – in about 24 hours on Instagram.

Jump on this exclusive ride and tour the mall with Drake in a video from October’s Very Own.

Continue reading Drake opens flagship store in Toronto to coincide with OVOfest

Portlands hosts Electric Island on civic holiday with Nina Kraviz, Mano Le Tough, KiNK

Fresh from the July 1 celebration when thousands of electronic music lovers gathered at the Portlands to ring in Canada’s 150th birthday at Electric Island with techno-pioneer Richie Hawtin, comes the civic holiday edition of the music festival with another colossal line-up of performers.

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Prodigy’s Lyrical Legacy Will Impact the Culture Forever – Havoc, Mobb Deep

Everyone who has ever worked with Prodigy seems to have something to say about his passing. The words of these music industry colleagues and friends give us a glimpse of the man and the artist, who was skilled at turning social injustice into lyrical poetry.

Continue reading Prodigy’s Lyrical Legacy Will Impact the Culture Forever – Havoc, Mobb Deep

Explore the Roots of Bestival from Sunday Best to Common People

According to the music festival’s director and partner Ben Turner, Bestival got its start as a series of parties created by BBC Radio DJ Rob Da Bank called Sunday Best, which took place at a tea shop in London, UK. Da Bank would invite “legends of our nightlife world and DJs to play for nothing” and the audience would pay a mere 99p (.99 cents) per person to get in, says Turner.

Bestival in Woodbine Park, Toronto. Photo: Cherryl Bird
Bestival in Woodbine Park, Toronto. Photo: Cherryl Bird

Continue reading Explore the Roots of Bestival from Sunday Best to Common People